Montréal, August 26, 2026 - Télé-Québec and Mila today announced the creation of a “living” lab in artificial intelligence dedicated to improving the discoverability of Quebec cultural content. It is the first initiative of its kind in Quebec.
The initiative will take the form of an applied research process, with the two organizations working together to identify the challenges where AI has the greatest potential, then testing various solutions to assess their relevance and evaluate engagement among viewers.
The collaboration will bring together Télé-Québec’s expertise in content, audience insights and digital experiences with Mila’s expertise in AI research. At a time when consumption habits are changing rapidly and the sheer volume of available content is making discovery more difficult, Télé-Québec and Mila look forward to exploring new ways to help Quebec content connect with its audiences.
A particular focus will be given to the habits and preferences of younger generations, as well as to new forms of interaction and experiences that could enrich how they engage with content.
“We often talk about protecting Quebec culture. At Télé-Québec, we want to propel it forward. This partnership is our way of putting artificial intelligence to work for what makes us unique: our language, our stories and our audiences. It is about amplifying our culture in ways that fit into the lives of young Quebecers.” — Hugues Sweeney, President and CEO of Télé-Québec
“Artificial intelligence has tremendous potential when it is used to serve people. Our partnership with Télé-Québec will allow us to explore key issues related to the discoverability, accessibility and experience of Quebec cultural content, while creating the best conditions for a responsible use of this technology, with and for creators here.” — Valérie Pisano, President and CEO of Mila
About Télé-Québec
Télé-Québec is Québec’s educational and cultural public media. Multi-platform, Télé-Québec offers unique, thought-provoking programming aimed at encouraging a taste for knowledge, fostering learning, stimulating reflection, promoting Québec’s artistic and cultural life, and reflecting the province’s regional realities and diversity. In addition to its Montréal headquarters, Télé-Québec has nine regional offices. All of its video content is available free of charge across all screens through its website and app. Follow Télé-Québec at telequebec.tv, Facebook, YouTube, TikTok and Instagram.
About Mila – Quebec Artificial Intelligence Institute
Founded by Professor Yoshua Bengio, Mila – Quebec Artificial Intelligence Institute is the world’s largest academic AI research center specialized in deep learning, home to a community of over 1500 members strong. Based in Montreal, Mila was created out of a unique partnership between Université de Montréal and McGill University, dedicated to advancing scientific breakthroughs that drive innovation and ensure AI benefits everyone. A non-profit organization, Mila is strongly supported by the Government of Canada and by the Government of Quebec. Internationally recognized for its influential research, global innovation partnerships, and leadership in multilateral efforts on responsible AI, Mila continues to shape the future of AI worldwide. For more information, visit mila.quebec.
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Media relations:
Télé-Québec | Caroline Bergevin | cbergevin@telequebec.tv | 514 914-5138
Mila | medias@mila.quebec
