Mila, the Quebec Artificial Intelligence Institute, and Adviso, a Montreal business strategy firm, are joining forces to accelerate the adoption of artificial intelligence in marketing in Quebec.
As the first partner from the marketing field to join the prestigious research team at Mila, Adviso brings with it close to twenty years of experience in digital marketing and five years in R&D in marketing AI, as well as a team of internationally renowned data scientists. Their combined strengths in marketing and AI will serve to advance research applied to growth and marketing contexts by building on fundamental research principles.
Since the launch of its artificial intelligence service in February 2020, Adviso has offered its clients three products that use AI, including the Segment Prospector, which generates personas with the help of information based on data analysis. The input of research from Mila will allow for accelerated development of more modules and tools that will be available to companies, who will gain in efficiency and business intelligence by putting their data to use.
With its multitude of collected data and variables to analyze, the marketing sector is fertile ground for artificial intelligence. By allocating tasks requiring an exhaustive level of rigour to machines, companies thereby liberate their people to pursue innovative, creative or thought-driven work.
In Quebec, artificial intelligence is a marketing lever that is still not often considered by small and medium-sized companies, who perceive it as having limited use and as being reserved for the big players, like GAFA. By advancing Mila’s research, Adviso aims to democratize AI in marketing and thereby continue to pursue its primary mission of contributing to the growth of companies in Quebec.
“At Adviso we believe that artificial intelligence in marketing is a major lever that enables firms to create more value with fewer resources and therefore gain competitive advantages. We’re honoured to launch an official collaboration with Mila, which is an authority in the subject.” – Jean-François Renaud, Partner and Co-founder, Adviso
“Despite increasing investments in certain sectors, Quebec companies aren’t benefiting enough from the proximity of Mila, nor from recent advances in artificial intelligence. That’s why we’re happy to partner with Adviso, a leader in strategy and digital marketing, to advance our research in this field and contribute to the competitiveness of Quebec companies.” – Valérie Pisano, President and CEO, Mila
Since 2002, Adviso has helped companies harness their full digital potential in order to pursue their business objectives and expand both nationally and internationally. Based on its experience in multiple industries, Adviso enables its clients to resolve their most complex issues by offering results-oriented services. Its multidisciplinary team combines rigour with creativity through continuous work in observing and researching best practices as well as wisely chosen strategic partnerships.
Founded by Professor Yoshua Bengio of the Université de Montréal, Mila is a research institute in artificial intelligence which rallies about 700 researchers specializing in the field of deep learning. Based in Montreal, Mila’s mission is to be a global pole for scientific advances that inspires innovation and the development of AI for the benefit of all. Mila is a non-profit organization recognized globally for its significant contributions to the field of deep learning, particularly in the areas of language modelling, machine translation, object recognition and generative models.